Many people will ask this question: “Is Facebook good for internet marketing?” There have been many arguments about the use of social media websites such as MySpace and Facebook. Some people claim that their use of these websites does not correlate with increased sales, while others see a definite correlation. Some business professionals are leaning towards the side of the argument that says that it is good to keep up with their friends. However, what is the real proof about Facebook Marketing?
The answer is simple: Everyone who has even a small amount of money in the bank knows that advertising on television is extremely expensive. Advertisers need to find other outlets to spread their advertising dollars. Social media is one of those outlets. By creating a presence on Facebook or MySpace, businesses can advertise their services for free. It is the primary benefit of internet marketing.
However, the truth is a little bit more complicated. For one thing, Facebook Marketing is all about creating a personal connection to your potential clients. While Facebook does provide a way for businesses to advertise, those ads need to be treated with some caution. People tend to be more likely to take a chance on something they know about than go with an advertisement advertised on television or in a magazine.
Secondly, you may find that your audience becomes somewhat immune to Facebook advertisements. The main reason for this is that majority of people have their profiles set to private. When other friends or family members see that you have an account on Facebook, they may begin to question why you are allowing this information to be viewable by everyone else. It can lead to a loss of potential clients. It is crucial to remember that Facebook is not the only option for your potential customers to reach you.
Finally, while Facebook is good for some internet marketing types, it is certainly not a good fit for all types. It is especially true if you are interested in internet marketing as a profession. Facebook is not considered professional internet marketing in the same way that Google AdWords or banner advertising is. For this reason, many professionals are turning away from this medium and looking towards other options such as search engine optimization (SEO), pay per click (PPC) marketing, and email marketing. If you want to establish a personal or small business presence on the internet, Facebook is not a good choice for your marketing strategy.
If you are a business owner looking to market your business on the internet, you need to decide if Facebook Marketing is right for you. The good news is that if you are already familiar with how to market on other platforms, but if you are new to the internet marketing scene, it may not be a good fit. With so many different options available to businesses, Facebook should give you what you need to market your business effectively.